Polisport Off-Road, a new image to accelerate the future
The Polisport Group is rebranding Polisport Off-Road, aiming to reinforce the positioning of the brand. A new logo and the change of the slogan from “We Make Performance Plastics” to “Performance Parts” are part of the brand's new package.
The evolution arises from the need to materialize and align communication and branding with the new product strategy and market positioning, with its roots and commitment to innovation and product excellence. The focus was also on not to loose sport´s “DNA”, linked to motorcycling, particulary, off-road.
This rebranding aims to balance history and know-how. Thus, red has always been in evidence and remains. The new logo intends to translate the dynamism and modernity of Polisport, in a minimalist way, combined with the simplicity of the forms that give life to the new logo.
The change in the brand's signature reflects the focus on producing innovative and differentiating solutions at the two-wheel market for everyone, from the amateur rider looking for quality to the high competition rider looking for performance. In this way, Polisport Off-Road reinforces its positioning in the “Premium” segment of the market.
Tradition and innovation
Over the last 44 years, Polisport has done everything to follow the market´s evolution, through innovative products and services, thus assuming commitments with the most recognized OEM brands and with all it´s customers.
Pedro Araújo, CEO of Polisport, assumes that “this change reflects exactly this agility and innovation, in the way we work and in the value proposition that, as a brand, we are able to offer our customers. In addition, this new identity aims to be a new breath in the development process of our products, maintaining the quality and innovation that characterize us.”
The company’s president and founder also reinforces that “over these four decades, the group has relied on its partners to expand the brand, creating notoriety and growth, always to accelerate the future.”
“To all Polisport Off-Road distributors, we ask for your support for the transition to the new image. This update aims not only to improve our brand image, but also – and above all – to give our partners the tools to walk the path of the future together.” concluded the Polisport´s CEO.
Polisport´s CEO. Pedro Araújo